Work Services Creatives Contact

I don't manage Я не веду No gestiono social media. соцсети. redes sociales. I build the system Я строю систему, Construyo el sistema behind it. которая за ними стоит. que hay detrás.

Brand strategist based in Salamanca, Spain.
I research, position, and build content systems for DTC brands —
finding the gap competitors leave open, then making it the brand's strongest ground.

Бренд-стратег, Саламанка, Испания.
Исследую, позиционирую и строю контент-системы для DTC-брендов —
нахожу пространство, которое конкуренты оставляют открытым, и делаю его главным козырем бренда.

Brand strategist en Salamanca, España.
Investigo, posiciono y construyo sistemas de contenido para marcas DTC —
encuentro el hueco que los competidores dejan abierto y lo convierto en la fortaleza de la marca.

Andrei Trusau — Brand Strategist
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02 About 2026

My name is Andrei Trusau. Before I touch a single post, I spend weeks inside the competitive landscape. I track which ads have been running for 3+ months and why they work. I study what organic content breaks through and what falls flat. I map the emotional territory every competitor already occupies — the promises they make, the fears they trigger, the gaps they leave.

"That gap becomes the brand's territory."

Not because it's empty — but because the audience is already looking for it and finding nothing. The brand I build doesn't compete on the same ground as everyone else. It makes competitor weaknesses irrelevant by simply not playing that game.

That research becomes the foundation of everything that follows: brand storytelling, a 12-month content architecture, weekly production formats, and the creative assets themselves — photo and video included.

My background spans web management, SEO, and e-commerce strategy — which means I think about content not just as posts, but as a system that serves a business goal.

Based in Salamanca. Working remotely across Europe.

AT
Discipline
Brand Strategy
Competitive Analysis
Content Architecture
Creative Production
E-Commerce Strategy
03 Services 2026
04 Selected Work 2026
01

EcoModa
Urbana

E-Commerce Strategy Academic Project Spain Grade: 10/10
The Brief

An established sustainable fashion retailer with a loyal local following in Salamanca — strong offline, zero digital. Task: design a complete strategy for launching an online store, from market analysis to 12-week operational roadmap.

The Spanish e-commerce landscape shows fashion at 6.6% of national volume, growing 13.1% YoY. After benchmarking 5 competitors, one position was unoccupied: local authenticity at accessible price points. No major player owned it.

What Was Delivered

Market analysis · Financial planning (€2,920–3,520 launch budget) · Kit Digital funding strategy · Cross-channel acquisition plan · Círculo Eco-Urbano loyalty programme · 5-email automated post-purchase sequence · Returns policy: Garantía Eco-Flexible · 12-week launch roadmap

10 / 10

"Your project stands clearly above the average. The integration of real data, the competitive analysis, the advanced segmentation… What you have delivered is outstanding and demonstrates a deep understanding of e-commerce and digital marketing applied to a real case."

José Sánchez Mosquera, Course Instructor · FEMXA / SEPE · March 2026
EcoModa Urbana — E-Commerce Strategy STRATEGY E-COMMERCE LAUNCH STRATEGY · 21 PAGES · GRADE 10/10 EcoModa Urbana Strategic plan · Salamanca, Spain · 2026 PHASE 1 Market Analysis CNMC · IAB Spain Competitor ×5 Gap analysis Positioning PHASE 2 Financial Planning €2,920–3,520 launch budget Kit Digital €3,000 grant PHASE 3 Digital Acquisition SEO strategy Social commerce Omnichannel funnel design PHASE 4 Loyalty System Points & tiers Ambassador tier 5-email flow Impact reports PHASE 5 Returns 30-day policy QR returns Zero-waste system 12-WEEK LAUNCH ROADMAP wk 1–2 wk 3–4 wk 5–8 wk 9–10 wk 11 LAUNCH GRADE 10 / 10 FEMXA · SEPE · Ministry of Labour, Spain · March 2026 View full document ↗
02

Velōr

Brand Strategy Content System Creative Production DACH Market
The Brief

A science-backed scalp care brand with strong product credentials and a molecule-level story — but no system for telling it in a way that felt human rather than clinical. Build a content architecture that makes complex science feel like quiet confidence.

After monitoring 6 competitor ad libraries and tracking ads alive for 90+ days: fear and urgency, status aesthetics, clinical authority. One position completely unoccupied — calm, science-backed self-care. No competitor was speaking to the audience that wanted to understand, not be scared into buying.

"The molecule your body already knows. Not a treatment — a replenishment."

What Was Delivered

Competitor ad library analysis — 6 brands, 90+ day performers · Emotional trigger mapping · Brand manifesto & storytelling framework · 6-format weekly content system · Single Post Template · Evergreen formats library · 12-month strategic roadmap · Seasonal & cultural calendar · Monthly content plans — 2 months, every post written out · Highlights architecture · Story Brief · Caption & hook library · Photo & video creative assets

Velōr brand content
03

Orbis

Brand Strategy Content System Creative Production European Market
The Brief

A sunglasses brand with a genuine founding story, handcrafted frames from sustainable materials, and a growing customer base — but social media that read like a product catalogue. Turn a product brand into a story brand without losing the product.

The category split between aspirational luxury lifestyle and discount-driven urgency — both crowded. The gap: authentic material storytelling with a cultural anchor. No competitor owned a city, a founding moment, or a material philosophy.

"The Rebellion" — a content concept anchoring each month's storytelling in a chapter of the founding city's cultural history.

What Was Delivered

Competitor gap analysis · Brand manifesto & founding story · Brand Story Blueprint · 4-pillar content system · Evergreen formats library · 12-month strategic roadmap · Masterplan 2026 (EN + RU) · Monthly content plans — 2 months, every post written out · 100 hooks library · Caption & hook framework · Photo & video creative assets

Orbis — Sustainable Eyewear brand content
04

Woolf

Brand Strategy Content System Creative Production DACH · Slow Fashion
The Brief

A slow fashion brand making garments from natural wool — genuine craft credentials, a philosophy built around longevity and ethical production. Build a content system for a brand that refuses to be loud, in a category that rewards exactly that restraint.

Sustainable fashion split between eco-preaching (alienating) and pure aesthetics (shallow). Both left the same audience underserved: people who buy slowly, deliberately, and want to feel the thinking behind what they wear.

"Clothing that ages with you. Not fashion — an investment."

What Was Delivered

Competitor gap analysis · Brand manifesto & storytelling framework · 4-theme weekly content rhythm · 12-month strategic roadmap · Seasonal & cultural calendar · Monthly content plans — 2 months, every post written out · Caption & hook library · Photo & video creative assets

Woolf — Natural Wool brand content
04

Holly

Brand Strategy Content System Creative Production Women's Fashion
The Brief

A women's clothing brand specialising in lightweight trousers — quality product, loyal early customers, but no coherent brand voice or content direction. Everything looked like a product catalogue. The task: build a brand identity and content system from scratch that gives the product a life beyond the hanger.

The women's leisurewear space splits between high-gloss aspirational content and budget-driven promotional noise. Neither owned the territory of everyday elegance — movement, comfort, and quiet confidence worn by real women in real moments. That gap became Holly's position.

"Weightless. Effortless." — A content concept built around the feeling of wearing the product, not the product itself.

What Was Delivered

Competitor gap analysis · Brand narrative & positioning statement · 4-pillar content system · 12-month strategic roadmap · Seasonal & cultural calendar · Monthly content plans — 2 months, every post written out · Story Creative Brief — 100+ SKUs (hook, angle, EN/DE copy, frame direction, colour palette per product) · Caption & hook framework · Photo & video creative assets

Holly — brand content design
05 Creatives 2026

The work, visually.

A selection of photo and video content produced across brand projects — each piece built around the brand's position, not a generic template.

All visuals shown are produced as part of brand strategy projects. Brand identifiers have been removed where applicable.

06 Contact 2026

Let's build
something
that works.

If your brand needs more than posts — a strategy, a position, a creative direction that holds together over time — I'd like to hear about it.

Tell me what you're building, where you're stuck, or what you're trying to own. I'll come back with a perspective.

trusauweb@gmail.com

Salamanca, Spain · Remote

Availability
Available for new projects
Response within 24 hours.

Currently working with
DTC brands across Europe.